Create a Customer Avatar

My prototypical customer, I believe would be middle-aged men and women who have a moderate to an active lifestyle. They have hobbies that would include fitness or painting. They like to drive environmentally friendly vehicles that can run on electricity or eco-boosted engines. The cars would be red or light blue. They like to watch "The Office" on Netflix or home improvement shows. They might have one child or one on the way. They are less likely to be adopted. They have a close group of friends that they keep in touch with. They don't read a lot, but if they were to read it would be fan-fiction. They are typically neutral on politics and like to keep it personal.

I feel like I can relate to this prototypical customer in some ways. I like to keep up with my fitness and my shows on Netflix. I do enjoy the thought of eco-friendly cars as well.