1. Great product that has not been done before and will not be repeated
2. Human Capital: Product developer skills
This is a valuable skill, but this human capital is not hard to acquire.
3. Human Capital: market research analyst skills
Also a valuable skill, but still not hard to acquire.
4. Human Capital: extensive knowledge of the users of this product range
It is valuable to understand your market, but this is common amongst entrepreneurs.
5. Social Capital: Niche-community with growth by word-of-mouth
Since pet owners are the market, pet store presence and word-of-mouth will be easy tools to grow this company.
6. Social Capital: Ambassadors that promote the product at stores and on social media platforms
This is a new marketing tools businesses that are social-media savvy have been using, it is easy to imitate.
7. Social Capital: Partnerships with and support from organizations across the nation, such as Petsmart and Petco.
This is valuable and rare. Having these connections provide credibility to this company.
8. Financial Capital: Funds raised by sponsors and investors (Pet treat enthusiasts).
This is not as rare to acquire, another company can easily obtain loans for financing.
9. Financial Capital: Funds granted through start-up business idea competitions.
This is a bit more challenging to acquire a normal competitor.
10.Culture: Aspire to create a culture centered around pet treat enthusiasts, creating a special form of network.
This is a unique resource. Must work hard to align goals and actions to the vision we have created.
This is a valuable skill, but this human capital is not hard to acquire.
3. Human Capital: market research analyst skills
Also a valuable skill, but still not hard to acquire.
4. Human Capital: extensive knowledge of the users of this product range
It is valuable to understand your market, but this is common amongst entrepreneurs.
5. Social Capital: Niche-community with growth by word-of-mouth
Since pet owners are the market, pet store presence and word-of-mouth will be easy tools to grow this company.
6. Social Capital: Ambassadors that promote the product at stores and on social media platforms
This is a new marketing tools businesses that are social-media savvy have been using, it is easy to imitate.
7. Social Capital: Partnerships with and support from organizations across the nation, such as Petsmart and Petco.
This is valuable and rare. Having these connections provide credibility to this company.
8. Financial Capital: Funds raised by sponsors and investors (Pet treat enthusiasts).
This is not as rare to acquire, another company can easily obtain loans for financing.
9. Financial Capital: Funds granted through start-up business idea competitions.
This is a bit more challenging to acquire a normal competitor.
10.Culture: Aspire to create a culture centered around pet treat enthusiasts, creating a special form of network.
This is a unique resource. Must work hard to align goals and actions to the vision we have created.
sweet post blake. i really like this assignment because it makes you think about the exact niche you have over your competitors. when i did mine i had around three good unfair advantages and the next assignment helped my narrow it down to one.
ReplyDeleteAll of these factors come together really well and can help you make a good company. I think that your culture resource is a really good resource as it will help the company a lot in the future. I think that your most important resource is that the product is unique.
ReplyDelete