Figuring Out Buyer Behavior No. 2

I decided to interview people at PetSmart who were either in the dog aisle or cat aisle. When in the dog aisle, I was able to talk to people about their buying behaviors. One interviewee based their buying off of price and not so much quality. They preferred online shopping more than in-store and always paid with a card. They think they sometimes receive a poor product compared to the higher end products because of the price of the treat. They stated that this was not always the case, though. The second dog owner was shopping for quality and price. Not afraid to spend a little more to get a better quality product, but did not want to go overboard. They prefer to shop in store so they are able to physically touch the product and examine. This customer preferred cash. They were likely to check online reviews before making a purchase to rid themselves of any poor choices. The third interviewee was in the cat aisle. This consumer was a bargain shopper and cared mostly about price. They did not have a preference for where they liked to shop more, either online or in-store. They mixed it up with cash and card and did not check many reviews before making purchases so sometimes would make a poor decision in their choice.

These interviews helped me get an idea of how I should base my marketing. When it's online I should make sure I have a great rating and no poor reviews. In-store should have easy to find and easy to read labels to draw peoples attention and inform them of the better choice.