Interviewee #1
You do not own a cat or dog, correct?
- That is right. My family used to have a dog but since a long time ago. I actually have a few guinea pigs.
Do you believe, as a no-calorie substitute, would pet owner's with dogs or cats benefit from this?
- I do believe they would. Dogs not so much because of their crazy active lifestyle, but cats definitely. Cats, in my opinion, are much lazier animals and could get overweight more rapidly.
Do you believe that this product should be sold at a higher price than other generic treats or the same?
- I think they should be sold at the same price, at least in the beginning to help them enter the market.
Interviewee #2
You do not own a cat or dog, correct?
-No, I do not.
Do you believe, as a no-calorie substitute, would pet owner's with dogs or cats benefit from this?
- It all depends on the breed. Most dogs are very active and some are more laid back. I think for the more active dogs this would not affect them as much but could allow them to eat as much as they want. The lazier dogs would absolutely benefit from this. Cats, for sure. I've only seen people with fat cats. This could benefit them because they don't burn as many calories as dogs.
Do you believe that this product should be sold at a higher price than other generic treats or the same?
I believe they should be more expensive because this would be the premier product compared to what is out there now.
Interviewee #3
You do not own a cat or dog, correct?
- Severely allergic to dander actually. It's not fair because I love all animals, but I can't pet them.
Do you believe, as a no-calorie substitute, would pet owner's with dogs or cats benefit from this?
- I'm not sure. I have seen both very skinny dogs and very big dogs. I don't necessarily believe this has to do with treat consumption or just the way their bodies are. With cats, maybe. Cats are very relaxed animals and don't show much energy like dogs.
Do you believe that this product should be sold at a higher price than other generic treats or the same?
- I believe it should be sold at lower prices because it could help people with lower budgets get the treats they want for their animals.
Interviewee #4
You do not own a cat or dog, correct?
- No, never owned one actually. I have always wanted a cat but I still live in the dorms and I am not allowed.
Do you believe, as a no-calorie substitute, would pet owner's with dogs or cats benefit from this?
- I could very much see this be beneficial to pets health and overall happiness. I couldn't see a pet resisting treats so why not make them healthier.
Do you believe that this product should be sold at a higher price than other generic treats or the same?
- I think they could have different size packs for all kinds of pricing. It could allow you to buy more at cheaper prices as you go up.
Interviewee #5
You do not own a cat or dog, correct?
- No, but very ironically I work at Petsmart.
Do you believe, as a no-calorie substitute, would pet owner's with dogs or cats benefit from this?
- Absolutely. I see way too many obese pets come in and its always their owners telling me, " I can't stop feeding them treats!". Granted this is not the same with every type of cat or dog. Each animal has its own unique system and different digestive ways which could affect the way treats are registered. But overall, a zero-calorie treat would be very beneficial.
Do you believe that this product should be sold at a higher price than other generic treats or the same?
- I believe for this product to gain some buzz, it would have to start out at a cheaper price than other treats. This will give them a competitive advantage, then, in the long run, be able to bump their pricing accordingly.
Overall, every time I conduct interviews I gain a little more insight into how this product could affect or be used in everyday markets and households. Even with non-pet owners, I can see that this still could be an effective product from other points of view.
| Inside the boundary | Outside the boundary |
| Who is In: Pet Owners | Who is Not: Non-pet owners |
| What the Need Is: Lower calorie treats | What the Need Is Not: No need for treats |
| Why the Need Exists: Pets are becoming overweight |
